2012年3月13日 星期二

A Company Prospers by Saving Poor People's Lives

1. pre-reading




2. comprehension questions
  • What is Vestergaard-Frandsen? / What are the products Vestergaard-Frandsen produces?
  • How special is Vestergaard-Frandsen?
  • What is the interest of Mikkel Vestergaard-Frandsen? 
  • What is Mikkel's father business?
  • How did Mikkel and his father face business competition from Asia?
  • How was LifeStraw invented? How was this product of help to the world?
  • How do people think about Mikkel? 
  • What is Mikkel's challenge?
  • What is the attitude of Vestergaard-Frandsen 


3. phrases
  • plenty of charitable foundations (8)
  • entertain thoughts (40)
  • strike a deal (51)
  • end up (65)
  • roll up his sleeves (96)
  • throw his own employees at a problem (96)


4. usage and grammar
  • ... public agencies devoted to helping the world's poor (9)
  • ... not only life-saving but even beautiful (22)
  • ... it looked so bad that no housewife would have it ... (60)
  • having it cut into blankets (64)
  • ..., Mikkel has gone beyond being a supplier to helping set global policy (92)
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